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Digital branding : a complete set and wasy for breand to compete in digital world

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Having a strong brand is important in winning the market competition. As an identity and company's asset, a brand needs to offer the distinguished value that will be the consumers' choice that stays on the top of their mind. In understanding and implementing the branding concept, a marketer needs to comprehend that the new wave of Marketing 4.0 has begun. It shaped the traditional to digital in so many aspects of promoting, communicating and branding. The challenge is not only the utilization of technology but also how to fill the business and costumer objectives. This book consists of 9 chapters where in the 1st chapter describes The Evolution of Digital Branding. The 2nd chapter talks about Focusing on Value. The 3rd chapter informs Considering The Users' Journey. The 4th chapter presents Objective and Authencity. The 5th chapter tells about Social Media Marketing on "Twitter". The 6th chapter explains Social Media Marketing on "Line". The 7th chapter states Social Media: Search. The 8th chapter potrays Website and the last but not least, the 9th chapter depicts Online Advertising. This book is aimed at enhancing the concept of digital branding, especially for academics, marketers, students and practitioners. This book is equipped with the concept of the latest case studies that can be connected with scientific discussions.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 LIL d

Penerbit

Bandung : UPI Press., 2021

Deskripsi Fisik

xvi, 189 hlm. : ilus. : bib. ; 25 cm

Bahasa

Indonesia

ISBN/ISSN

978-623-6988-38-1

Klasifikasi

658.81

Tipe Isi

text

Tipe Media

unmediated

Tipe Pembawa

unspecified

Edisi

Cet. 1.

Subjek

Pemasaran
Merek dagang

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Lili Adi Wibowo, Tika Annisa Lestari Koeswandi, editor, Vanessa Gaffar

Versi lain/terkait

Lampiran Berkas

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